Digital Marketing Resource Hub - Using digital tools to survive these uncertain times

Updated: Jun 23

We've seen many businesses and lives affected by Coronavirus in a way that has never been seen before and unfortunately, we still don't know how this will affect our lives in the long run. We always say that digital is the way forward but in this case, digital might be the only way to survive for some companies.

In these extremely difficult times, the only thing that's certain is that we have to work together and support our community in order to survive this, so we decided to create a digital marketing resource hub curated by the Wild Yeast Media team where you'll be able to find information about everything from how to get started with social media, how to sell online, how to organise remote working for your company, which tools to use and much more, published by companies from the drinks industry and beyond.

As part of our ongoing efforts to support our industry, we'll also be launching our Facebook group that will be open to anyone in the drinks industry, where we'll provide free advice about everything social, tips & tricks for your channels and a free platform to share ideas with fellow drinks industry professionals. Stay tuned for more information coming up soon!

Resource Hub

Below you'll find a list of different resources you can use to make the most of digital according to your needs. If you have any questions about these articles or if we can help, please let us know via email or any of our social channels.

Social Media Marketing

  1. Brand communications in time of crisis by Twitter

  2. Social Media as a Market Research Tool by Wild Yeast Media

  3. Beware of Virtue Signaling in Brand Communications About COVID-19 by Social Media Today

  4. Social Media Glossary by Wild Yeast Media

  5. Creative Ways Wineries Can Market Their Business During This Pandemic by Shana Bull

  6. Performing a Social Media Audit by Wild Yeast Media

  7. Small business resource hub by Facebook

  8. Creators by Instagram (see highlights)

Video Conferencing

  1. Wine from the cloud by Robert Joseph | Meininger's Wine Business International

  2. Zoom Basics by Jennifer Polk


  1. Guide to Podcast Kit by Lawrence Francis | Interpreting Wine (You can book a 30-minute call with Lawrence for free here)

Working From Home

  1. Working remotely with by

  2. Coronavirus: How to work from home, the right way by BBC

  3. Working from Home: 19 Tried-and-Tested Tips for Remote Work by Later

Selling Online

  1. Shopify Academy by Shopify

  2. Shopify Blog by Shopify

  3. Wix Website by Wix


  1. Now Is The Perfect Time To Analyze Your Wine Marketing Strategy by Reka Haros | Reframe Wine

  2. The Real Business of Wine by Polly Hammond from 5forests and Robert Joseph

  3. How to connect with your customers today by Outshinery

We hope you find this list useful. Stay safe and stay tuned! 🍷

Stay safe and stay tuned! 🍷

The Wild Yeast Media Team

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